Privacy
PrivacyPolicy
How we handle your data on lobbiq.com.
Last updated: February 2026
1. Who we are
This website (lobbiq.com) is operated by HFR Consultants B.V., registered in the Netherlands.
HFR Consultants B.V. is the data controller for personal data collected through this website.
2. What data we collect
We collect personal data in the following situations:
Contact form
First name, last name, email address, hotel/property name (optional), and your message.
Demo request form
First name, last name, email address, phone number (optional), hotel/property name, number of rooms, current PMS (optional), and what you're interested in (optional).
Website analytics
We use Google Analytics to understand how visitors use our website. This includes anonymized data such as pages visited, visit duration, referral source, device type, and approximate geographic location. Google Analytics uses cookies to collect this data.
We do not collect sensitive personal data (such as health data, religious beliefs, or political opinions) through this website.
3. Why we collect your data
We process your personal data for the following purposes:
| Purpose | Legal basis |
|---|---|
| Responding to your contact form message | Legitimate interest (pre-contractual communication) |
| Scheduling and preparing your demo | Legitimate interest (pre-contractual communication) |
| Understanding website usage and improving our website | Consent (cookie banner) |
We do not use your data for marketing purposes unless you explicitly opt in. We do not sell your data to third parties.
4. Who we share your data with
Your data may be processed by the following third parties:
| Service | Purpose | Location |
|---|---|---|
| Google Analytics (Google LLC) | Website analytics | EU/US (Standard Contractual Clauses apply) |
| Vercel Inc. | Website hosting | EU/US (Standard Contractual Clauses apply) |
| Lobbiq platform (HFR Consultants B.V.) | Processing contact and demo form submissions | EU |
We never sell or rent your personal data to third parties.
5. Cookies
This website uses cookies:
| Type | Description | Duration |
|---|---|---|
| Essential cookies | Required for the website to function (e.g. language preference). No consent required. | Session / 1 year |
| Analytics cookies (Google Analytics) | Used to understand website usage. Only placed after your consent. | Up to 2 years |
You can manage your cookie preferences at any time through the cookie banner or your browser settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
6. How long we keep your data
We retain your data only as long as necessary:
| Contact form submissions | 12 months after last contact, or until you request deletion |
| Demo request submissions | 12 months after last contact, or until you request deletion |
| Analytics data | 26 months (Google Analytics default, anonymized) |
7. Your rights
Under the GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, email us at info@lobbiq.com. We will respond within 30 days.
If you believe we have not handled your data correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.
8. Security
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. Our website uses HTTPS encryption for all data in transit.
9. Children
This website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us at info@lobbiq.com.
10. Changes to this policy
We may update this privacy policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
11. Questions?
If you have questions about this privacy policy or how we handle your data, contact us at:
This privacy policy applies only to the lobbiq.com marketing website. If you are a guest at a property using the Lobbiq platform, the property's own privacy policy applies to your stay-related data.