About Lobbiq
Built by a hotelier who needed it himself.
Lobbiq wasn't created by a software company guessing what hotels need. It was built by a hotel owner who couldn't find the tools he needed — so he built them.
Today, Boutique Hotel Margretha in Zandvoort runs on Lobbiq every single day. Every feature exists because it solved a real problem in a real hotel.
📸 Photo: Harry at Boutique Hotel Margretha
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The story behind Lobbiq
With 20 years building enterprise payment systems — APIs, security, integrations across PSPs, banks, and insurance companies — Harry knew what good software looked like. When he bought a boutique hotel in Zandvoort, he expected to find it.
He didn't.
The PMS handled reservations fine. But everything else — guest messaging, door codes, breakfast orders, housekeeping — required a stack of separate add-ons. Each with its own login. Its own monthly bill. Its own integration headaches.
If implementing these tools is this complex for someone with 20 years in IT, how would a typical hotelier ever do it?
That was the moment. Hoteliers shouldn't have to deal with this. Their focus is hospitality — welcoming guests, creating experiences. Not debugging API connections or managing five vendor relationships.
So Harry built one complete system. Simple enough that any hotelier can use it from their phone. Powerful enough that no feature is missing. And priced so that a 6-room boutique hotel can afford the same technology that hotel chains pay hundreds per room per month for.
📸 Boutique Hotel Margretha — exterior
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The proving ground
Boutique Hotel Margretha
A monumental, sustainable 4-star boutique hotel in the center of Zandvoort. Six themed suites, each with its own character. Five minutes walk to the sea, thirty minutes by train to Amsterdam.
Every Lobbiq feature was designed here, tested here, and refined based on real guest feedback and daily operational experience.
9.0
Booking.com rating
6
Themed suites
4★
Sustainable boutique
Journey
How we got here
20 years
Enterprise IT background
Building payment systems, APIs, and security infrastructure for PSPs, banks, and insurance companies.
The hotel
Boutique Hotel Margretha opens
A monumental building in Zandvoort transformed into a 6-suite sustainable boutique hotel.
The frustration
Five subscriptions, five logins, five invoices
WhatsApp, smart locks, guest check-in, housekeeping, payment links. €175-460/month. None integrated.
The decision
Build it myself
If someone with 20 years in IT struggles with this stack, how would a typical hotelier manage?
Today
Lobbiq is live
230+ API endpoints. Smart lock integration live. WhatsApp, SMS, email unified. Running Boutique Hotel Margretha every day at 9.0.
What we believe
Principles that shape Lobbiq
Everyone gets everything
No feature tiers. No upsells. Every hotel gets the full platform. Price scales with rooms, not with features.
Transparent pricing
No hidden fees. No setup costs. No payment commission. We show pricing on the website because we have nothing to hide.
Keep your PMS
Lobbiq works alongside your existing systems, not instead of them. No rip-and-replace, no migration headaches.
Mobile-first
Hoteliers don't sit at desks. They're serving breakfast, welcoming guests. Lobbiq is built for the phone in your pocket.
Built by operators
Every feature was born from a real problem in a real hotel. No guesswork. No market research assumptions.
Hospitality first
Technology should free hoteliers to do what they do best — welcome guests. Lobbiq handles the admin.
Technology follows your lead
Every automation, AI behaviour, and communication flow is configurable. Lobbiq adapts to how you run hospitality — not the other way around.
Why different
One platform. One data layer.
Most competitors solve one part of the problem. Lobbiq connects everything — and because all data lives in one system, the automation actually works.
One data layer
Every module shares the same data. Locks know the guest. Messages know the room. The AI knows everything.
Automation that actually works
Because all data lives in one system, automations run correctly every time. No manual intervention. No sync errors.
AI with context
Standalone AI concierges know nothing about your lock status, cleaning schedule or breakfast orders. Lobbiq's AI does.
“We created precious spare time — to interact more with your guests when you want to, or to have personal time when you need it.”
Our mission
Make front-office technology accessible to every hotel.
70-80% of independent hotels have no front-office add-ons at all — not because they don't want them, but because stacking 4-5 separate tools is too expensive and too complex. Lobbiq changes that.
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